Twitch Overlay and Branding
Another Whiskey
To personalize and update his platform to represent the tone of his channel, I did a complete brand identity for Twitch streamer “Another Whiskey.” This redesign included: detailed UI interfaces, a comprehensive style guide, logo variations, a recognizable colour palette, and a clear brand message. To represent this brand update to his viewers, the streamer shared it on multiple social media platforms.
Objectives
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Objectives *
We wanted to produce a detailed and communicative digital brand for Another Whiskey, whose creator identity is largely centered around streaming on Twitch: A platform focused on the connection between viewers and streamers. The goal of the design was to make it personalized to the streamer and his brand message to represent the spirit of the channel.
UI Interface Layout
Brand Research and Design
Iconography
Design Process
The brand identity and Twitch layout interface were designed hand-in-hand; The interface being the viewers’ first impression of the channel meant that it had to be strongly representative of Another Whiskey’s brand identity.
We decided that having a mascot as the focal piece of the brand was the most effective way to encompass the energy of the channel and appeal to the target audience.
We cultivated Another Whiskey’s brand identity in a one-page style guide, which contains black-and-white renditions for accessibility purposes. This guide acts as a clear visual descriptor of what the viewer can expect to see from the channel.
Reflection
My biggest challenge for this project was acquiring accurate dimensions for the Twitch overlay. Even after thorough research into the measurement standard for the site, I had to alter the elements multiple times before landing on an appropriate size for the layout.
Being given the creative freedom to design a project of my choosing, I felt more passionate about my design process. I had a vision for my final design, even with a lack of resources due to the niche nature of my project. I was able to make a product that captures my artistic style.
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